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ACOS vs TACOS: Which One Actually Tells You If Your Book Business Is Profitable
ACOS divides ad spend by a retail price you never keep; TACOS by the royalties your ads earned. The difference, a worked example, and why 100% is break-even.
Amazon Ads for KDP Beginners: A First Campaign That Won't Burn Your Budget
Your first Amazon ad campaign, step by step: which type first, bids and budgets that can't hurt you, the two-campaign structure, and whether it pays off.
More Articles
Break-Even ACOS: The One Number That Decides If Your KDP Ads Make Money
Break-even ACOS is the point where an Amazon ad stops costing you money. The formula, worked examples for ebooks and paperbacks, and the list-price mistake.
Stop Burning Money: Finding Wasted Ad Spend in Your Amazon Book Campaigns
Unmanaged Amazon book campaigns waste 30–50% of their budget on clicks that never convert. How to read the search-term report, and rules for negatives.
How Much Do Amazon KDP Ads Cost? Real Budgets for Authors, From $5/Day Up
Amazon ads have no minimum spend: you pay per click, at auction. What book clicks cost, what $5, $10 or $20 a day buys, and how to size it from your royalty.
KDP Ads Not Delivering? Why Your Campaign Gets No Impressions, and the Fix Ladder
An Amazon campaign with zero impressions isn't broken, it's losing auctions. The fix ladder: bid, relevance, targeting width, then the low-search-volume trap.