Retailers
Your revenue split by storefront instead of by country, the titles each storefront sold — and the free downloads that never show up on any royalty statement.
What it shows
Retailers answers a different question from Marketplaces: not which country your readers are in, but which storefront they actually bought from.
For an Amazon-only author that is one row — Amazon does not break itself down further. Once you sell wide through Draft2Digital or tolino media, the same country can hide many storefronts (Apple Books, Kobo, Barnes & Noble, thalia.de, hugendubel.de…), and this is the page that separates them.
A bar at the top shows how your revenue splits between your storefronts: one segment each, from the darkest green for the biggest to the lightest for the smallest — the same shade as the dot in front of its row. Hover a segment to see that storefront's share and revenue.
| Column | Meaning |
|---|---|
| Retailer | The storefront, or the platform's name when it does not say which one |
| Country | The countries that storefront sold in, most copies first |
| Units | Copies sold there in the period |
| Revenue | What it paid, in your display currency |
| Share | That row's percentage of the period's total revenue |
Click Units or Revenue to sort by it.
A row with no named storefront still carries real money and is shown, never hidden: every Amazon KDP row (Amazon is one storefront and never says so), and a Draft2Digital row marked Estimated — the daily estimate for the weeks before D2D's own statement lands, which does not yet know which retailer it came from.
By platform or all storefronts
Two views of the same rows:
- By platform — each platform with several storefronts gets a header row with its total, its storefronts underneath. Click the header to fold it.
- All storefronts — one row per storefront, the platform written under its name.
The same storefront sold through two platforms (Kobo through Draft2Digital and Kobo directly) is two rows under By platform: each platform takes its own cut, so the two are never merged.
Titles sold at a storefront
Click a storefront's name to see which of your books it sold in the period, with the copies and revenue of each. A row with no named storefront (Amazon, a Draft2Digital estimate) has no such list: its titles are on Books, narrowed with the Platforms filter.
Free downloads
Below the table, a second card counts the copies you gave away — free promotions, permafree titles, zero-price downloads. They earn nothing and never appear on any statement, so they are kept apart from revenue on purpose: an author running the standard "book one free" strategy can give away hundreds of copies for every paid sale, and folding that into a money table would make a healthy funnel look like a failure.
The card shows:
- your total free downloads for the period;
- that total next to the copies you sold in the same period, and how many free downloads there were for each copy sold — shown side by side, never added;
- your most-downloaded titles, with each one's share of the free total.
Filters and export
The Platforms filter narrows the table and the free-downloads card to the platforms you pick; the shares are then recalculated on that selection. The period and the display currency work as on every other page.
Export CSV downloads the table, one line per storefront, in the period and currency on screen.
Where the numbers come from
The same royalty rows behind your dashboard and Marketplaces — this page only re-groups them by storefront instead of by country, so the totals always agree. There is no distribution filter here: KDP's Retail / Expanded Distribution / Kindle Unlimited split is an Amazon concept, and every other retailer sells outright.