Retailers
Your revenue split by storefront instead of by country — and the free downloads that never show up on any statement.
What it shows
Retailers answers a different question from Marketplaces: not which country your readers are in, but which storefront they actually bought from.
For an Amazon-only author that is one row — Amazon does not break itself down further. Once you sell wide through Draft2Digital, the same country can hide fifteen different retailers (Apple Books, Kobo, B&N Press, Everand and the rest), and this is the page that separates them.
| Column | Meaning |
|---|---|
| Retailer | The storefront, or the platform's name when it does not say which one |
| Units | Copies sold there in the period |
| Revenue | What it paid, in your display currency |
| Share | That row's percentage of the period's total revenue |
A row with no named retailer still carries real money and is shown, never hidden: every Amazon KDP row (Amazon is one storefront and never says so), and a Draft2Digital row marked Estimated — the daily estimate for the weeks before D2D's own statement lands, which genuinely does not know which of its fifteen retailers it came from yet.
If you only sell on Amazon, the page says so plainly instead of showing a one-row table with no explanation.
Free downloads
Below the table, a second card counts the copies you gave away — free promotions, permafree titles, zero-price downloads. They earn nothing and never appear on any statement, so they are kept apart from revenue on purpose: an author running the standard "book one free" strategy can give away hundreds of copies for every paid sale, and folding that into a money table would make a healthy funnel look like a failure.
The card shows your total free downloads for the period and, when you have any, your ten most-downloaded titles among them.
Where the numbers come from
The same royalty rows behind your dashboard and Marketplaces — this page only re-groups them by storefront instead of by country, so the totals always agree. There is no distribution filter here: KDP's Retail / Expanded Distribution / Kindle Unlimited split is an Amazon concept, and every other retailer sells outright.